FOREWORD by David Finkel
Wall Street Journal bestselling Co-author of, SCALE: 7 Proven Principles to Grow Your Business and Get Your Life Back
 
Digital Transformation (Dx) is a topic organizations can no longer afford to ignore. Companies are moving beyond the idea of going digital to becoming digital. Undergoing digital transformation is not as simple as flipping a switch or implementing a set of technical rules. Successful adoption and implementation requires organizations to shift their thinking and culture. Transformation takes time and is most successful when careful thought is given to what to digitize, when to digitize and how to digitize. The Dx Culture Code is a clear and insightful guide to help you make these decisions and begin to formulate your organization’s digital transformation strategy.  
 
The journey to becoming digital is filled with obstacles and challenges. Marketplace giants such as Toys R Us, Blockbusters, and Compaq learned first-hand the consequence of moving in the wrong direction, moving too slow or not moving at all. This book provides relevant answers to key business issues organizations face on their way to becoming digital. Mayda Barsumyan leverages her more than 20 years of experience to bring you valuable lessons and strategies to help you avoid pitfalls along the way.  
 
Digitally savvy organizations are forging ahead and concurring new territory by improving the way we live, work and play. They are radically changing the way we interact with each other and with technology.   
 
Game changing organizations are digitizing at unprecedented scale and speed. Now, more than ever, is the time to clarify your vision and prioritize your digital transformation strategy.